We propose to launch a store that sells branded goods from Amazon suppliers to shoppers in Mexico and Canada, then expands to other marketplaces. Our team includes people who have already launched this model: a technical system pushes prices and stock every day, while the brands and account protection team opens brands and keeps the store in good standing.
Order value shows how much shoppers ordered before purchasing costs, Amazon fees and shipping. It is not profit. *Profit per item depends on freight costs, which are set by logistics providers and are still being adjusted. Due to market fluctuations, the figures are indicative.
We list well-known brands from Amazon suppliers and buy each item only after a shopper has ordered it. An intermediary warehouse is needed from day one: parcels arrive there, get repacked and are shipped to shoppers. We start with the model that brings the first sales and gradually add the ones with higher margins.
The product already has a listing on Amazon in that region, with photos, a description and reviews. We add our offer at our price, and the system keeps price and stock up to date every day. No content needs to be created, which is why this model brings the first sales right after the month of preparation.
We list products in regions where they are not yet available. For each listing we prepare content: we source or generate photos and write the title, description and specifications. A listing of our own faces less competition, and we set the price.
We negotiate better purchase prices directly with the suppliers of brands that already sell. The margin can be several times higher than at launch: 2, 3, 5 times or more, depending on the agreements and volumes.
We pick brands with demand and without unnecessary restrictions
Prices, stock, photos and specifications from Amazon suppliers
The brands team sets the rules, the system calculates: cost, shipping, fees, margin
We join an existing listing or create a new one
A shopper in Mexico or Canada pays for the item
We buy the item; the intermediary warehouse repacks and ships it
Amazon transfers the funds 30+ days after the sale
The system takes over the routine: it collects data, calculates prices and updates stock every day. But the more products and brands there are, the more people are needed so that each person controls their own area. The team grows with the catalogue and sales, and its growth is paid for by the store's profit.
This is where competitors already earn with this model: one of them makes 64% of its sales in Mexico. One Amazon seller account opens access to several marketplaces, so the next market does not require a new store from scratch. Brazil is still an open question: we are studying the restrictions currently in place there. Next we expand to other marketplaces: Amazon operates in almost twenty countries.
We studied competitors on these marketplaces: they have millions of products and thousands of orders every month. Our year-three target approaches the level of the largest of them.
Competitor figures are estimates from our market research. All rows use one scale.
The largest competitor has more than 1.6M inactive or incomplete listings. The smaller competitor gets mass suspensions from adding products without a system. Both problems are solved with entry filters and daily control.
We enter with brands checked for demand, trademarks and restrictions. Every listing passes a filter of banned words and categories. A healthy account lets us open new brands faster than competitors.
Profit is simple to calculate: the number of orders multiplied by the profit per item. Choose a price segment and a volume to see the monthly result.
Profit is shown before team and system costs. Profit per item depends on freight costs set by logistics providers. Working capital means at least one month of purchases in advance, because Amazon pays out 30+ days after the sale. This money is not spent; it turns over in goods every month.
Bars show orders per year on one scale. Profit recalculates for the segment selected above. The pace between stages depends on the investment size and how fast brands are opened. By year three the store becomes a liquid asset that can be sold.
In the first month we prepare the company, the store, the intermediary warehouse, the system and the first brands. Then we check how the first products go through the whole path from order to delivery, and only after that do we scale.
This is done by the person the company is registered to, or by an intermediary company that provides these services. For example, Western Bid opens a company in the USA. This is a one-time service; after that the same intermediary works as our warehouse. We prepare instructions and support the process.
A system that pushes prices and stock for thousands of products every day stores large volumes of data and has to be configured and indexed properly. That is why the technical team has two people from day one: a team lead and a technical assistant, so everything runs without interruption seven days a week. Brands, legal matters and account health are handled by a separate team.
Data collection from Amazon suppliers. Regularly collects prices, stock, photos and specifications for every product.
Data storage. The system stores millions of records on products and prices. It has to be configured and indexed properly to run fast.
Price calculation. Automatically calculates the price for each marketplace using the agreed pricing rules.
Filters. Technically checks every product against the lists of banned words, brands and categories.
Product listings. Joins offers to existing listings in bulk and creates new ones with prepared content through Amazon's programmatic access, and fixes upload errors.
Daily updates. Makes sure prices and stock in the store match the supplier every day. Otherwise orders get cancelled and items sell at a loss.
Access. Keeps the system's access to the accounts. Amazon programmatic access keys must be renewed every 180 days, otherwise the system stops.
Market and brand analysis. Selects brands with demand by sales rank and checks restrictions and hazardous goods.
Opening brands. 5–10 new brands per week: trademark checks, invoice preparation, applications for approval to sell.
Pricing rules. Sets the pricing rules together with the technical team and decides which brands and products to list.
Restriction review. Reviews products awaiting approval every day. Opening a brand takes 7–10 days.
Account health. Checks the metrics twice a day. If the account health rating drops below 200, Amazon blocks opening new brands.
Legal support. Appeals against listing blocks, review of rights-holder complaints, trademarks, invoices and documents. If needed, a brand is paused temporarily.
Instructions and new markets. Prepares instructions for registering the company and the store and helps launch on each new marketplace.
Supplier data from Amazon updated on a schedule
A new price when cost, exchange rate or fees change
Prices and stock are sent to Amazon automatically
A product with a risky word or brand does not enter the store
What sells, what does not, which brands drive the store
Reminders and replacement of programmatic access keys
A new order immediately creates a purchasing task
Notifications about new complaints, blocks, rating drops
From day one each function is handled by a separate person: one person cannot do it all, and control is needed every day. Once the system runs and orders grow, we strengthen the team where hands are short.
The first sales come from well-chosen products and prices. Already in months two and three we launch ads inside Amazon for the products that sell and grow them together with the catalogue. That way every advertising dollar works on a proven product.
The system and the team work with the account every day, so access is handed to the responsible people and maintained continuously. The technical team is responsible for programmatic access, the brands and account protection team for account health.
Delivery speed affects the store's rating. That is why from day one a separate person on our team handles purchasing: buys the item, makes sure it reaches the intermediary warehouse and is shipped to the shopper on time. The intermediary warehouse (for example, Western Bid in Miami) does not buy goods: it receives our parcel, repacks it and quickly ships it to Mexico, Canada or another market.
The shopper pays for the item on Amazon; the purchasing manager receives the order.
The manager buys the item from the supplier with delivery to the intermediary warehouse.
The intermediary warehouse receives our parcel, repacks and labels it without delay.
The warehouse quickly ships the parcel to the shopper in Mexico, Canada or another market. The tracking number is passed to Amazon, and the manager monitors delivery.
Arbitrage gives a fast start and shows which brands and directions actually sell. As arbitrage grows, we look for direct suppliers in exactly those directions and start working with them.
We buy from Amazon suppliers to order. No stock and no large purchases.
More brands, new listings, advertising. We see which directions bring the most orders.
We negotiate better prices in the directions that sell. The margin can be several times higher.
The exact figure depends on the agreements with the supplier and sales volumes. The data is indicative: freight costs are set by logistics providers and are still being adjusted.
Calculation: profit per item in arbitrage × margin multiplier × number of orders. The multiplier depends on the agreements with the supplier and can be higher than ×5. Profit is shown before team and system costs. The data is indicative: freight costs are set by logistics providers and are still being adjusted.
| Risk | What happens | How we handle it |
|---|---|---|
| Cancelled orders | The item ran out or got more expensive at the supplier while the store shows the old price | Automatic daily updates of prices and stock |
| Rights-holder complaints | A brand complains about the sale of its product | Trademark checks at entry, banned brand lists, invoices |
| Account restrictions | A drop in the health rating stops brand approvals | Metrics checked twice a day, appeals, a careful pace of adding products |
| Sales decline | Demand for some brands falls or competition grows | New brands opened weekly, day-30 review, new listings, advertising |
| Brazil | The marketplace currently restricts some options for sellers | We launch in Mexico and Canada and study Brazil separately |
| Shipping cost | Freight costs are set by logistics providers and change with the market | We compare logistics partners on the first orders, build a margin buffer into prices and move to direct suppliers |
| Payout delay | Amazon transfers funds 30+ days later | Working capital for one month of purchases, gradual volume growth |
The first month goes to preparation; first sales come from the second. After the first products are tested, we scale the catalogue, the team and the markets.
We answer questions and show how the system works.
Budget, timeline and company structure for the investment size.
Registering the company, opening the store, setting up the system.
This document is indicative. Competitor figures are given to show the scale of the market. Profit from sales is calculated as the number of orders multiplied by the estimated profit per item, excluding team and system costs. Profit per item depends on freight costs, which are set by logistics providers and are still being adjusted. The first markets are Mexico and Canada; Brazil is still an open question while we study the restrictions in place there. A detailed budget is provided separately.
Write or call: we will walk you through the model, show the figures and answer your questions.